When Google evaluates a website, age and history matter. A domain that has existed for years and accumulated quality backlinks already carries trust signals that brand-new registrations cannot match.
In this guide we cover what to look for in an aged domain, red flags to avoid, and how to verify a clean history before purchase.
1. Domain History Matters
Use Wayback Machine to check what the domain was used for previously. A clean editorial history beats a spammy redirect every time.
2. Backlink Quality Beats Quantity
Twenty backlinks from authoritative publishers will outperform two thousand backlinks from PBNs.